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Bloomberg loses the soda battle, not the war
The beverage industry is claiming victory after a New York City judge on Monday overturned a ban on super-size sodas and sugary drinks Mayor Michael R. Bloomberg had championed as a way to combat obesity among residents. But the battle is hardly over. Mr. Bloomberg, whose campaign against sales of such drinks in containers larger than 16 ounces became one of the signature public health initiatives of his administration, has garnered worldwide attention for his efforts and in the process amplified the conversation about the link between sweetened drinks and obesity that likely will go on long after he leaves office at the end of this year.
March 12, 2013