Leon H. Frank III, marketing consultant and columnist, dies

Mr. Frank wrote for the Baltimore Business Journal and for Chesapeake Bay Magazine.

Leon H. Frank III, a business and marketing consultant who was a columnist for the Baltimore Business Journal, died Thursday of a brain aneurysm at the University of Maryland St. Joseph Medical Center. He was 70.

The son of the Rev. Leon H. Frank Jr., a United Methodist minister, and Dorothy Frank, a homemaker, Leon Harold Frank III was born and raised in Johnson City, N.Y. He was a graduate of Vestal High School in Vestal, N.Y.

He was drafted into the Army in 1965 and served with the Special Forces in Vietnam, attaining the rank of lieutenant.

A lifelong entrepreneur, Mr. Frank started a business when he was 12. When he was 20, he opened Lil' Leon's, an ice cream store, in Vestal.

The Hunt Valley resident later established Max and Associates, a small-business consulting firm, and Edi Technology, a software development company.

"All of his businesses were named after his dogs," said his wife of nine years, Rebecca Maude.

Mr. Frank was the author of three books on marketing, one of which was "Do You Give a Cold Shower or a Warm Bubble Bath?" He wrote three novels under the pen name Morgan Ellis: "The Freedom Fund, "If Wishes Were Horses" and "An Eye for An Eye."

He also wrote a column, "Your Performance Doctor," for the Baltimore Business Journal, as well as articles for the Chesapeake Bay Magazine.

He enjoyed reading, water skiing, boating and "decorating whimsical cakes," his wife said.

Services were held Tuesday at Faith Lutheran Church in Cockeysville.

In addition to his wife, he is survived by a son, Patrick Frank of Norfolk, Va.; a stepson, Benjamin Harless of Baltimore; two brothers, Richard Frank of Turin, Italy, and Robert Frank of Linwood, N.J.; two sisters, Sandra Cooper of Lake Chenango, N.Y., and Sheryl Powers of Oakhurst, N.J.; and many nieces and nephews. An earlier marriage ended in divorce.

— Frederick N. Rasmussen

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