This year, Disney is actually getting its guests to do something.
The potential impact is remarkable.
What's more, there's a good chance that many of the people who volunteer once will want to do it again.
In fact, that's the hope. You do it once for the tickets. You do it again, just 'cause it feels good.
Volunteers also learn more about the nonprofits in their own backyard, where underpaid staffers and volunteers work tirelessly all year long.
At Pathways to Care, that means taking care of patients who are recovering from bone fractures, skin infections — even amputations. Many of those staying in this 40-bed facility don't have enough money or insurance to stay elsewhere. Some don't even have homes.
Disney's promotion just started Jan. 1. And Hands On Orlando — the top-notch group that is coordinating volunteer projects for Disney — said more than 1,500 people signed up as soon as the Web site went live.
So, if you want to join up, check out the details at Disneyworld.com and HandsOnOrlando.com.
You won't be disappointed.
My children got to see firsthand that many people don't live a life as comfortable as they do. They learned that helping feels good, that it can be fun … and, oh yes, that 41 is found in the N row.
Scott Maxwell can be reached at email@example.com or 407-420-6141.