At one of the latest fundraising events, Democratic Howard County Executive Ken Ulman was the main attraction and guests paid up to $1,000 each to attend the party in Columbia last week. The invitation, sent by a supporter, stated that Ulman would need the money for "the upcoming gubernatorial election."
With the governor's mansion up for grabs in 2014, the open seat has prompted the early rush for funds.
"You have to start early. You want to be the strongest candidate when everything shakes out," said Amie Krushner, a veteran fundraiser who is working for Franchot. Brown and Ulman also have hired professional fundraisers.
A hefty balance in the bank account shows that a candidate is serious and helps attract even more money, political analysts say. Also, Maryland campaign finance laws limiting individuals to $10,000 in contributions during a four-year state election cycle means candidates want to reach donors before they are "maxed out."
And there's little downside to starting early because candidates don't have to decide yet just what they are running for, as long it's a state office. Money raised for a Maryland campaign account can be used for any state office — from governor to state delegate — as well county offices. (The rules are different for those seeking federal office, who cannot easily transfer state money for congressional races.)
Several Republicans, notably Harford County Executive David Craig and Anne Arundel County Executive John Leopold, also have suggested they may run for governor in 2014, but their fundraising hasn't been quite as aggressive.
This coy stretch of the campaign also serves political goals: Voters want elected leaders to be focused on their current jobs, not their future, and officials don't have to admit they are thinking of a switch.
Former Gov. Parris Glendening, a Democrat who was in the governor's mansion from 1995 to 2003, said he "vehemently" denied that he was running for governor for a year even as he was raising money for the race. "You go through this dance," Glendening said. "You really don't want to say you are running too early."
Announcing prematurely means each action is viewed through a lens of ambition. "You are still serving as county executive," said Glendening, who held that office in Prince George's County when he first ran for governor. "You want your constituents to feel you are doing your job."
Also, politicians like Attorney General Gansler and Comptroller Franchot, who are not term limited in their current jobs, could attract unwanted competition for the office should they decide to seek re-election. "Don't invite people to run for your office," Glendening said. "More than one person has gone up to the line and then backed off."
The reality is, he said, serious candidates need the lead time.
For one thing, Maryland gubernatorial races are expensive. That's due in part to the legacy of Republican fundraiser Dick Hug who became known as the "$6 million man" after raising that amount in an unsuccessful attempt to unseat Glendening in 1998.
In the current election cycle, Hug estimates that candidates for governor will need up $6 million just for the primary, which is set for June 2014. The November general election could cost another $10 million per candidate.
"I always advise people, 'Get started early,'" said Hug, who raised money in the last gubernatorial election for former GOP Gov. Robert L. Ehrlich Jr. "When Ehrlich ran, he never got started early. He got started eight or nine months before."
Ehrlich spent $7 million for the 2010 campaign, but lost to O'Malley by 14 points. O'Malley spent $10 million.
Hug said that for most candidates it's "not hard" to find ways around the state's restrictions. The rules limit donors to $4,000 per candidate in addition to the $10,000 per four-year cycle. Hug noted that spouses can give. In some cases, children can give. And, he said, donors can always write big checks to organizations like the Republican National Committee and the Republican Governors Association. Democrats have similar groups.
"Some of that money will come back to the state," he said.