Gansler’s running mate Del. Jolene Ivey dominates the 60-second radio spot, which Gansler’s campaign said will play on African-American stations in Baltimore and Washington, D.C.
In the ad, Ivey highlights her African-American heritage, describing herself as the daughter of a buffalo soldier who faced hate while serving in the all-black infantry. She said her dad taught her to “to never shy away from what’s right.”
She tells the audience she’s running for lieutenant governor on Gansler’s ticket because he also stands up for “what’s right” and then lists some of Gansler’s work to combat gangs, fight domestic violence, and respond to the foreclosure crisis.
Gansler’s voice chimes in to say he and Ivey “will take on the tough fights.” He suggests he would have done a better job implementing the Affordable Care Act in Maryland, subtly referring to his chief rival for the Democratic nomination, Lt. Gov. Anthony Brown.
A narrator takes over and emphasizes what’s become a recent theme of Gansler’s campaign, saying Gansler would be “a governor to fight for us.”
The radio ad is the second paid advertisement released by the campaign and follows last week’s six-figure television buy. Brown’s campaign has released two television ad so far in what has become an acrimonious contest to succeed term-limited Gov. Martin O’Malley. Both Brown and Gansler have amassed more than $6 million to fund their campaigns.
Del. Heather Mizeur of Montgomery County is also in the race and opted to use the state’s public financing system for her campaign, a decision that limits how much she can spend. The primary election will be on June 24.