E-mail this story
Zany promotions put Laurel Shopping Center in spotlight
Throughout the 1950s and 1960s, Giant Food stuck to their own marketing and, as a rule, did not participate in promotions sponsored by the shopping centers where its stores were located. In a recent interview, however, Dennis Berman, son of Laurel Shopping Center developer Melvin Berman, recalled that Izzy Cohen, Giant's longtime CEO, told his father that the one exception to their rule was Laurel Shopping Center. As Berman remembers it, Cohen told his father that they participated in Laurel's promotions because, "They're the only ones that work."
By Kevin Leonard
November 21, 2013