With the Baltimore Ravens days away from Super Bowl XLVII, the women of Howard County are showing their pride in unique ways — from the tops of their heads, all the way down to the tips of their toes.

Area salons are seeing an increase in women coming in asking for purple highlights in their hair, as well as purple manicures and pedicures.

“Everybody’s getting purple nails here,” said An Ngo, an employee at Avalon Nails in Ellicott City. “They way to cheer for their Ravens.”

At Salon Marielle in Ellicott City, manager Rachel Rawlings said that while normally the stylists don’t have clients coming in asking for “just one piece of purple” (usually with “more fun colors,” the work is more multi-dimensional, she said), there’s definitely been an uptick in recent weeks.

“It’s just a piece, underneath (other layers of hair),” she said. “One of the stylists has a purple streak in her hair, kind of as an inspiration for her clients who are maybe thinking about showing their Ravens pride that way.”

For those that think purple hair belongs to the younger or alternative crowd, Trisha Roberts disagrees.

“We’ve had little girls to women in their 50s and older in here,” said the owner of A New You Salon in Ellicott City. “It looks cute in there, and people want to get them done for the Super Bowl parties, so we’ve had a lot lately.”

At her salon, Roberts does purple streaks, extensions and sells spray color in a can so her clients can give themselves purple hair at home.

“People just want to support their good ol’ Baltimore Ravens in all the ways they can,” she said.

Clothing and accessories, of course, have to match the hair and nails. The Mall in Columbia has a Pinterest page showcasing “Football Frenzy” merchandise, including purple shoes, skirts and pants, but some accessories are a bit more silly.

Across the area, if it’s purple, it’s hard to keep in stock.

“Women come in who want something (purple) that’s not a football jersey. Maybe something a little more flattering,” laughed Anne Sommer, an employee at Hutcraft, a women’s clothing boutique in Ellicott City where only one deep purple sweater remains.

The purple trend extends to other articles of clothing, too. At Victoria’s Secret at the Mall in Columbia, manager Terri Thomas said the Baltimore Ravens merchandise of the NFL line has been selling “tremendously well.”

“It’s been phenomenal,” she said. “The performance of the team speaks for itself, so (women buy the underwear because) it’s team loyalty, and loyalty to the brand.”

Whether it’s purple nails, hair, clothing or underwear, it’s a matter of pride.

“When you wear purple, it gives you team spirit,” Sommer said. “It makes you feel like you’re a part of the team.”