Howard Co. purchase signals next chapter for Long Reach

County officials mark finalized purchase of Long Reach with event

When Karen Hitcho moved to Columbia's Village of Long Reach in 1979, she recalls the village center being a "vibrant hub" of activity.

In the past few years, however, it has been far from that. High vacancy rates, stemming largely from the departure of grocers Safeway and the Family Market, and a lack of attention to the shopping center's conditions led to declining patronage and hardship for some of its tenants.

The situation became so dire that, earlier this year, the County Council declared the area a blight zone, which allowed the government to step in and purchase the property with the intention of redeveloping it.

On Monday, approximately 150 residents, elected officials and other stakeholders gathered in the center to plant a tree to mark the county's $5 million purchase of the property, which was finalized Oct. 1. For Hitcho, who also serves as the chairwoman of the village association's board of directors, and others in attendance, the day signaled a turning point for the community's focal point.

"It may be a little overcast, but it is a beautiful day," Hitcho said.

County Council chairman and Long Reach representative Calvin Ball, who helped lead the county's effort, agreed.

"Many of us believe, and still believe, in that [Columbia founder] Jim Rouse, Columbia vision. That vision where village centers are a gathering place, where people meet and build community," Ball said to the crowd.

"I can't tell you how good I feel about the bold and innovative step that we've taken, together as a community, not only to turn the page on Rouse's vision for Columbia, but to continue writing that next chapter."

Although redevelopment plans have not been completed, the county and community seem intent on making the area a center for the arts, which could include moving the Howard County Arts Council, in Ellicott City, into the center.

The Columbia Arts Center, a facility run by the Columbia Association, is already on the site.

"We have a vision here for the Long Reach Village Center, a shared vision. That vision includes bringing people together with arts and culture and making Long Reach a destination," Ball said.

Mark Thompson, the county's director of downtown development and point person for the project, said that, because it can not lure a grocery store, the center needs an alternative anchor to survive.

"When you think about redevelopment opportunities in shopping centers like this, where the retail market has changed dramatically ... you have to look at alternative uses. And we feel strongly that the arts are a great alternative use," he said.

"The arts can serve as a great demand driver to then support the retail much like Safeway used to."

Thompson said the county will retain two consultant groups to help shape the redevelopment vision: a design firm that will help create a planning process to include community engagement, and an arts consultant that will help identify potential arts-related uses for the center, as well as downtown Columbia.

The cost of both consultants is estimated at $125,000.

Thompson estimates it will take a year before a vision can be formulated and then presented to the County Council for approval. Once approved, the county would then solicit developers through a competitive bidding process to redevelop all or portions of the property.

In the meantime, the county is in "stabilization mode," which Thompson said means filling the vacancies and evaluating existing tenants.

The county has retained Paragon Commercial Property Management to mange the property.

Part of that stabilization process includes Celebration Church, a Long Reach congregation that has plans to purchase and move into the 55,000 square-foot space left vacant by Safeway.

The large space, which was not part of the county purchase, is held by previous landlord, an affiliated company of Americas Realty Corp.

Pastor Robbie Davis said the county's purchase was courageous, and added that the church is "honored" to be a part of the redevelopment.

"To see the government, the arts community and the faith community come together to build something powerful, strong and unique is something for all of us to behold," he said.

County Council vice chairwoman Courtney Watson echoed Ball's support and also praised fellow council members and County Executive Ken Ulman in backing the unorthodox move.

"This is not something that is done on a routine basis around the state and even in Howard County. But in Howard County we come up with solutions working together with different partners, she said.

Ulman, who was not in attendance, said in a statement that this is: "the start of beginning to reimagine a new life for this village center."

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