It might look a little out of place among the food trucks lining up for the lunchtime rush.
But Richard Wilmore’s new truck has just as much flavor as those serving up meals, with an extra emphasis on style.
Street Boutique, a clothing and accessories store run out of the back of a truck, is not new to streets but very new to Harford County. Wilmore purchased the truck in July from its original owner, who’d been in business for close to two years in Virginia.
The change in management started with a little research. Wilmore, who was born and raised in Wisconsin, suddenly found himself planning a big move to Maryland when his husband, Jay Wilmore, who is in the Army, got a job transfer that brought the couple to the area.
“My original thought was to open a boutique here, and I thought that a fashion truck would be a neat idea because you go to the people instead of the people coming to you,” Wilmore says.
And this isn’t a foreign industry for Wilmore. He was a clothing buyer for the University of Wisconsin-Milwaukee, where he opened a boutique in the bookstore and racked up the inventory that he’s going to sell in the truck.
The plan for Street Boutique is to be in a different town or city in Harford County every day, in addition to participating in local fairs and festivals. Workers will post to Instagram and Facebook, letting potential customers know where they’re parked for the day. The truck will be stocked with boutique-type clothing priced under $50.
“The Chamber stands for free enterprise and supports the entrepreneurial spirit,” Harford Chamber of Commerce CEO Pam Klahr said of growing truck businesses like Street Boutique in the county.
Wilmore’s hope is to take the Street Boutique model to the next level by partnering with local charities to give back to those in need in Harford County. He’s also open to the possibility of expanding the business.
“I’m hoping to really work with the communities and help them out as much as they help me out, and my ideal goal is if we move from here, still have it here but create a job for someone else and ... create a truck everywhere I move and create an atmosphere for the city I’m in,” Wilmore says.