Almost as soon as Super Bowl XLVII was over and the Baltimore Ravens had beaten the San Francisco 49er, a line of jubilant Ravens fans snaked through the front of Dick's Sporting Goods in Bel Air as they looked through tables and racks filled with team merchandise.
The store opened to shoppers as soon as the game ended, and fans quickly descended on the hats, jerseys, key chains and other merchandise.
Store manager Matt Murray stood at the front entrance greeting fans and gave continuous instructions to employees through a small radio clipped to his shirt.
"Nice work guys, nice work," he said into the microphone. "Let's just keep rocking and rolling."
Murray said Dick's would remain open through about 2:30 a.m. Monday, and open again at 6 a.m. the same day.
Poor Boys Sports in Abingdon opened after the game, but its merchandise hadn't come in. The store was planning to re-open at 8 a.m. Monday.
Kim Fleming of Abingdon said the fact she was standing in Dick's after midnight with her nephews and their cousins and friends was more unbelievable than the Ravens' victory.
"I have work, and they have school [in the morning], and I hate standing in line, and we're standing in line," she said.
Her youngest nephew, 12-year-old Sean Fleming, was 6 months old when the Ravens last won the Super Bowl.
"It's awesome, can't believe we won," he said.
Young Sean and his fellow youth fans were worried the Ravens might not pull out a victory as the 49ers smashed their lead in the second half.
"As soon as they gave the trophy [to the Ravens] we got in the car and came here," Kim Fleming said.
Sean's 17-year-old brother Dan added: "But first, we ran outside and screamed like crazy."
Even at midnight, the store was packed with customers, some of whom broke into "Seven Nation Army" while shopping.
After walking under an arch of purple, black and white balloons, customers were limited in their access to the main aisles of the store, where caution tape kept shoppers from heading to other parts of the store.
Laura Finney of Fallston was at Dick's with her sister, who stood in line while Finney picked up T-shirts.
"The wait was about 30 to 45 minutes. Not too bad considering how crazy it was in there," Finney said after she got home.
Wendy Tankard, who lives in North Carolina but came back to Harford County to watch the game with a friend in Bel Air. She said she and her friends - Tina, Rod, Maggie and Gage Reynolds – got to Dick's shortly after it opened and "there weren't too many people there when we got there, but it got real busy real quick. The atmosphere was awesome - people were cheering," she said. "I'm so glad I was here for the win!"
She wanted to make sure she could go home Monday with her new shirt proudly proclaiming her team is the Super Bowl champion. She also wanted to make sure she got shirts to take back to her kids at home, who are also big Ravens fans.