There will be no "Third Fridays" for Havre de Grace.

The city council struck down a proposal Monday to expand the highly-popular First Fridays downtown event, citing concerns about diluting the brand and wasting resources.

Councilman Joe Smith, who owns Glyph Art and Design Studio downtown, was alone in voting in favor of Third Fridays.

Business owners and residents, meanwhile, were divided as they passionately urged the council to vote either for or against the new event.

Steve Sheppard, president of Havre de Grace Main Street, said 78 percent of downtown merchants supported a "Third Fridays," in a recent survey the group took that included e-mail blasts and social media polls.

He was not surprised the council voted down the event.

"They just don't want to have any change," he said after the meeting.

Councilman Bill Martin, however, said he grew up traveling with his parents' antique business and has seen events, such as a mid-Atlantic antique show, destroyed by attempts to split them up.

"I have seen a lot of good shows split in half and they have always, always failed," he told the audience. "I have never seen taking a successful event and divide it have positive results."

Martin warned that such a failure means no going back.

"Once it's gone and once you destroy the reputation, it's gone. You are competing with Bel Air for First Fridays and I think we have the competitive edge on it," he said. "It's not that I don't want it to succeed. I don't want it to fail."

Council members Fred Cullum and Dave Glenn also said they were worried about First Fridays being "diluted and watered down by adding another Friday."

Glenn quoted another survey of business owners in which only 50 percent supported the idea and defended the council's rejection of Third Fridays.

"It was not a vote against Main Street," he told those in attendance.

Glenn suggested holding an event on a different day or trying a different type of special event, such as a strawberry festival.

"The concepts out there are endless," he said.

Several business owners, who were against Third Fridays, compared it to the popular "Monday Night Football" show being diluted by being broadcast on other days.

John Klisavage, of Washington Street Books & Music, said older customers have stopped coming because they do not want to park several blocks away, while others see traffic cones set up in advance and think they already cannot park close to the stores they want.

First Fridays "has been a discouragement to our business, both the day before and right up to the day the event is taking place," he said.

Most business owners liked First Fridays but some had doubts about adding another such event.