Philanthropy is vital on the health side, said Steven A. Rum, vice president of development and alumni relations for Johns Hopkins Medicine.

"Medicine is always in a state of trauma," given the low reimbursements for health care, he said.

Representatives from across Johns Hopkins met during the past 21/2 years to develop a focus for the campaign, which is driven by core academic priorities, Daniels said.

"It offered an opportunity to stand back and look at the institution anew" and develop goals important to Hopkins and the greater community, the president said.

"We're really doing our best to use the campaign as a way to link a number of parts of the university together ... to solve significant problems that are confronting society," Daniels said. "It draws from this idea that Hopkins has a responsibility, given the bounty of intellectual resources that we have."

By the numbers

$4.5 billion: Overall commitment goal by July 2017

$2.4 billion: Amount being raised for Johns Hopkins Medicine, including the School of Medicine

$2.1 billion: Amount being raised for the Johns Hopkins University

50: Percentage of funds to be spent on research and program support

22: Percentage of funds to be spent on faculty and professorships

17: Percentage of funds to be spent on financial aid

9: Percentage of funds to be spent on facilities

'Rising to the Challenge'

Who: Johns Hopkins University and Health System

What: Fund drive to raise $4.5 billion in commitments

When: Jan. 1, 2010, through June 2017

Why: To pay for new programs, professorships, collaborations, research and opportunities

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