In an effort to bring the community together, downtown Mount Airy will host a Chocolate Crawl on Friday, Feb. 9. Participants can stroll about and sample chocolate at local businesses between 5 and 8 p.m.
“Everything that’s sweet that you can treat yourself with, you can get from one end of Main Street to the other,” said Ashley Collier, Mount Airy’s Main Street manager.
Collier said the confection-fueled event will also offer free carriage rides, hot roasted nuts, kettle corn and live music.
“It’s a way for people to get out in February and connect with other people in the community,” Collier said. “It really showcases what the businesses downtown have to offer and allows the community to meet and greet local business owners.”
Blossom and Basket Boutique co-owner Ellie Bonde said their shop will offer samples of Sandy’s Sugar Shack’s handcrafted chocolates as well as Risky Rum punch and Linganore wine.
“It’s such a positive thing for all the businesses downtown,” Bonde said. “Folks look forward to it. We get whole families who go from shop to shop and then support our local restaurants. I think this is a great way to bring folks back into the shops after the holidays.”
Concetta’s Main Street Bistro manager Sandy Kolick said the restaurant will be offering a dinner-for-two special, a buy-one-get-one drink special and a buy-one-get-one dessert special. Kolick said the eatery will have chocolate desserts they don’t normally carry for the event.
“It’s a way to have people come out and experience Main Street during one of the slower months,” Kolick said. “It gives us some added sales we wouldn’t have otherwise, and it also gives us exposure. ”
George’s Girls Jewelry and Repair manager Ashley Day said the store will give out samples of red wines and chocolates with unique flavors. The establishment will also be hosting a giveaway of two $25 gift certificates.
“I like it because it gets people into our store that may have never been in before,” Day said. “We hope people will come in to find gifts for their loved ones or gifts for themselves.”
MISCellaneous Distillery owner Meg MacWhirter said they will provide samples of boozy cupcakes, spiked hot chocolate and regular hot chocolate during the crawl.
“It’s one of our favorite events because it brings our neighbors out to see the businesses on Main Street,” MacWhirter said. “It’s the time of year where hibernating is so tempting, so this is a good reason to get out.”
If you go
What: Chocolate Crawl
When: 5 to 8 p.m. Friday, Feb. 9
Where: Downtown Mount Airy businesses