Other tenants unveiled by mall managers on Wednesday include Marbles: The Brain Store —specializing in games, puzzles and books — and L'Occitane —offering fragrances and personal-care products. Both will open in August.
Women's apparel retailer White House/Black Market will relocate from elsewhere in the mall to a larger space in the upscale wing in late September.
Construction is under way in all five store spaces — as well as in a sixth space in the wing. Charles P. Crerand, the mall's senior general manager, declined to identify who would be occupying that store. All would be open in time for the crucial holiday selling season, he said.
"We've had a really strong year, and sales have been up every month" on a year-over-year basis, said Crerand, adding that department stores too are "trending up."
"There's a lot more retailer interest" in coming to the mall, he said. "We went through a couple of tough years … [and] now there's a lot of interest in Towson."
The mall also is negotiating with three other tenants that would open in the luxury wing next year, bringing the amount of newly leased space to 21,000 square feet and bumping mall occupancy up to more than 90 percent, he said. General Growth Properties, the mall's owner, does not release precise occupancy levels by mall.
When the mall's 100,000-square-foot luxury "Crate & Barrel" wing opened in 2008 amid a faltering economy, it was just over half full with tenants such as Louis Vuitton and Lacoste. New stores have opened since then, including Tiffany & Co. But the leases announced Wednesday represent the biggest group at one time, Crerand said.
Several of the stores will be the first in the market, including Lilly Pulitzer, which operates 17 company-owned stores specializing in women's, men's and children's apparel inspired by Palm Beach, Fla., style and known for colorful prints.
Sur La Table, a Seattle-based chain, will open its first Baltimore-area store in a 4,800-square-foot location and will employ more than 20 full- and part-time workers.
The luxury wing has been a strong location for Tiffany & Co., which opened its only Baltimore-area store nearly two years ago.
"We have been doing well, and are pleased with our sales," said Tiffany McCauley, Tiffany & Co.'s group director for the Mid-Atlantic.
The new stores should help give a boost to Towson and help independent merchants in the downtown by attracting more shoppers to the area, said Nancy Hafford, executive director of the Towson Chamber of Commerce.
"With the economy the way it's been the last few years, we're fortunate to have good restaurants and shops opening up," including several new restaurants in Towson's downtown district, she said.