After years of personal participation, Bruce Mortimer, so dedicated to the cause, is now using his car dealerships — including Anderson Honda and Anderson Buick GMC dealerships in Cockeysville — as a means to collect food to contribute to the Maryland Food Bank's annual Harvest for the Hungry food drive.
Mortimer, who owns the two Cockeysville dealerships and a third in Baltimore City, is offering a number of ways for customers, employees and even passers-by to donate food to the Maryland Food Bank for its annual drive.
The weeklong Maryland Food Bank's Harvest for the Hungry begins Saturday, March 2.
Harvest for the Hungry founder Larry Adam said residents statewide will be able to donate food by leaving them at their mailboxes for pickup by letter carriers or, they can bring items to their local post offices.
Additionally, Adam said Safeway stores are selling $10 bags of food for donation, which are then donated to food banks in that store's area.
Mortimer said his dealerships will be trying to "Stuff a Truck" with food items by placing a truck in each of the dealerships' showrooms.
"For every truck that gets filled, we as a company are donating $500 cash to Harvest for the Hungry," he said.
Also at the dealerships, customers who bring a bag of groceries to donate will be given $5 off their service bill for maintenance and repairs.
Mortimer said that his company is going all out to promote the food drive among employees, customers and vendors. An email blast about the drive was sent to customers; employees found inserts explaining the drive with their paychecks; and major vendors have been contacted and asked to make a donation.
To get other dealerships involved in the effort, Mortimer invited Adam to speak at a meeting of Baltimore-area Buick dealers. All of the owners agreed to hop on board and join the food drive.
"I've made individual donations, but it's the first time we've done it as a dealership-wide effort," Mortimer said. "We're really excited about it, we think it's going to do a lot of good. It's a chance for (the employees) individually and us corporately to let people know they care."