Though it has been a comic book series for 10 years, after the show started in 2010, the comic's popularity grew immensely.
"I've never seen anything like 'The Walking Dead,' " Bridges said. "It's gotten a lot of new readers involved in comics.
"Walking Dead is easily the best zombie story," he said.
Coe said many fans expand their horizon from "The Walking Dead" to many of author Robert Kirkman's other works.
"As soon as they discover him, they come back for more," he said.
Bridges said that, in addition to handing out the free comics designated for the event, he will have "thousands" of comics on sale for 25 cents as part of a storewide sale on toys and books.
He also said the store at 87 Mellor Ave. will host a sketch artist and provide balloons and popcorn to visitors throughout the day.
"We try to make it a totally family friendly event," Bridges said.
He said the event gives his regular customers who typically only come in to get their new comics each week an opportunity to spend more time in the store.
"On free comic book day, they can bring the family, hang out for a while," Bridges said.
Coe said Universal Comics will also feature storewide sales on many products, $1 issues and 50 percent off old editions. Comic books usually sell for $2.99 to $3.99.
He also said that he plans to give out some other comics that are not designated for the day.
"I'm just giving away comic books," Coe said. "I'm trying to keep it fun and less commercialized."
He also said those comics designated to be given away will be also available after the event.
"If there's anything left the day after, you can have it," Coe said.