"I started talking to Willene about it," Roques said. "I think public relations is not the same thing as community relations."
Wearing her most recent hat, Smith has cultivated volunteers to work at Keswick, culling them from local high schools ad universities, churches and the community.
Now, Smith has all the volunteers she can handle and recruits what Roques calls "customized volunteers.".
"She turns away people," said Roques, who considers Smith a role model for Keswick's 300-plus employees. "Willeen has this gift for being a person who sees opportunity."
Cultivating volunteers has paid off. Last year, 14 students ages 9-10 from Gilman School came and spent one day a week for a month volunteering. This year, 27 children came.
For her part, Smith says her own goals has been to try new things and be a part of what's happening next. I'm a behind the scenes, make it happen kind of person."
When Keswick eliminated the gift shop manager's job, Smith asked Roques, "Who's going to manage and buy (goods) for the gift shop?"
Roques replied, "You are."
Smith also attends community meetings and cultivates relationships when Roques can't go, making her in some ways the face of the center.
"I need someone to go and be Keswick at those events," Roques said.
"It doesn't feel like work," Smith said of her nurturing of volunteers. "It's telling your story and how (the public) can fit in "
Her message, she says, is, "If you want to do good, we have a place for you."