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City approves extension of naming rights for 1st Mariner Arena

Advertising1st Mariner ArenaEd Hale

The city's Board of Estimates on Wednesday approved a six-month extension of naming rights for 1st Mariner Arena.

The spending panel awarded the temporary extension to Arena Ventures LLC, which is run byEdwin F. Hale, the former CEO of 1st Mariner Bank. The extension was listed as a "month-to-month" deal that begins June 30 and ends Dec. 31.

Arena Ventures has been in charge of advertising at the arena since 2002 and selected 1st Mariner as the arena's title sponsor. The extension allows the city more time to issue a request for proposals for naming and advertising rights, once Arena Venture's contract expires at the end of the month, officials said.

Luke.Broadwater@baltsun.com

Twitter.com/lukebroadwater

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Advertising1st Mariner ArenaEd Hale
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