The 'Bmore Gives More' campaign exceeded its $5 million one-day fundraising goal as part of the national #GivingTuesday movement, GiveCorps announced Wednesday.
Jamie McDonald, president of GiveCorps, said nearly $5.5 million was raised Tuesday. The campaign included an online push, telephone banks and efforts by local businesses, including The Charmery and Constellation Energy, that donated portions of their sales or provided matching funds.
About 300 nonprofits and 200 businesses participated in the citywide effort, said McDonald, who founded GiveCorps after a career at Alex. Brown and Deutsche Bank. GiveCorps provides an online platform to raise money for charity.
Now in its second year, #GivingTuesday is a national effort to kick off the holiday season, following Black Friday and Cyber Monday. The money raised will go to causes including feeding the hungry, helping stray pets, planting trees, giving homes to veterans and providing music instruments and computers for schools, McDonald said. she said.
"The dollars are important, but the reality is, this was a campaign about impact," she said.
McDonald said the results were tallied using online forms through the GiveCorps site and information provided by the participating nonprofits.