NEW ORLEANS—Mayor Mitch Landrieu joined director and producer Spike Lee to pitch the new public awareness campaign called "Flip the Script".
"Flip the Script" aims to change the way young, black men are perceived -- and they way they perceive themselves -- according to Landrieu's office.
The program encourages young, black men to change their thinking from defeated to emboldened.
Lee says the young men should focus on the importance of their own lives, and not just those in New Orleans.
"In other urban areas, black men are killing other black men. I think it's a form of genocide," Lee said during the program's big reveal at the Joy Theater in downtown New Orleans Tuesday night.