Across the city hotels are booked and Armstrong International Airport is already full of people in town for Essence Music Festival. We talked to fans from Virginia and as far away as California. They make the trip to New Orleans every year.
"Of course, we're excited!" said Lillie Hawkins of Bakersfield, California.
They're excited about the three days ahead of them that will be full of show stopping music, food, shopping and seminars. Everything kicks off Friday.
"You know, the music is off the hook!" said another woman from California at the airport Thursday morning.
And fans were quick to tell us who they're most looking forward to hearing perform.
Some big artists are in the line up this year for the ticketed performances at the Superdome, like Grammy Award winning artist, Usher on Friday, Kanye West on Saturday and Mary J. Blige on Sunday. And local artists like Irma Thomas, The Soul Rebels and Rebirth will take the stage in the superlounges.
Last year more than 400 people attended the festival, acting as a huge economic engine for the city by generating more than 170 million in spending alone.