Plaquemines Parish President and candidate for Louisiana Lieutenant Governor, Billy Nungesser tells WGNO News he's pulling his controversial campaign commercial.
The TV ad slams opponent and encumbant Jay Dardenne for "helping illegals grab our jobs."
It also faintly features a shirtless man with a tattooed chest before showing three men who appear to be Hispanic and labeled as "illegal immigrants".
The ad has angered members of the Hispanic community in Metro New Orleans.
To Brenda Melara, Editor and Chief of El Tiempo New Orleans and Ernesto Schweikert, owner of KGLA Radio Tropical, the spot focuses on negative stereotypes associated with Hispanics.
"It's a cheap shot toward this particular group of people", said Melara. "I'm a U.S. citizen since I was 18-year-old, and he will not get my vote."
Schweikert said the images and remarks in the ad as are "racist and insensitive."
When questioned Tuesday, Nungesser said "if it offends anybody, I apologize for it. I'll talk to my campaign about taking it down."
Nungesser's ad is similar to Senator David Vitter's 2010 campaign spot attacking then opponent Charlie Melancon for being soft on undocumented workers.
Nungesser says the ad was not created by his campaign but by an advertising agency. His campaign commercial provides text on the bottom of screen the stating "paid for by friends of Billy Nungesser for Lieutenant Governor."
Current Lieutenant Governor Jay Dardenne has not retuned to calls to WGNO for comment.