Three months into Blue Cross Blue Shield of Illinois's sponsorship of Chicago's bike share program, Divvy, the health insurance provider will begin offering Divvy membership discounts.
The annual price of a Divvy membership, which allows people to check out bicycles at about 300 locations around the city for unlimited rides up to 30 minutes long, is $75. The BCBS discount, starting Aug. 1, will be $65, the company announced Monday.
In a press release, BCBS officials said the discount is meant to incentivize healthy, active behavior among members.
The deal will run until Oct. 31, according to the release, and can be claimed by members at Blue365deals.com/BCBSIL. After logging in, the instructions say, members "Click 'Browse Deals' and select 'Fitness,' then follow the steps to sign up."
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