Is Houston the new cosmetic surgery capital?

It's a booming business, even in this economy, with patients packing doctors offices in search of a new and improved you.

So why does it seem this once "hush-hush" industry is now the talk of the town?

It used to be you got the surgery and then went off to a private resort somewhere to recover, but now there are ads on billboards and on the cover of magazines. There are even shows dedicated to cosmetic surgery on TV.

Thursday morning on your drive to work you can hear it live on the radio. So, is this a sign of the times?

"I guess it's as intimate as you can get," said Suzi Hanks of the Dean and Rog Show.

Hanks will have liposuction for thousands of listeners to hear.

"I'm trying; got to preserve my spot - to stay employed," she said.

Obviously, that's not the reason, but all jokes aside, Hanks said she is in the public eye where looks matter. She showed us a picture snapped seven years ago when she swapped jobs with a Texans cheerleader. Can you imagine squeezing into that itty bitty outfit on a whim?

"I'm trying to turn back the clock a little if I can," she admitted.

This isn't the first time Hanks has shared her cosmetic procedures over airwaves, in fact this time will be her third.

In this month's "People," "The Hills" star Heidi Montag speaks openly about having 10 procedures done at once.

"I had a tummy tuck and had my boobs lifted up," said Patricia MacKinnon.

The 21-year-old isn't shy about telling what improvement's she's done - this after dropping 85 pounds.

"After losing all that weight, truly your body is distorted. I had skin that was hanging over my pants, I had to lift up and had to lift my breasts into my bra and now I can put on my pants and feel beautiful. I feel beautiful," she said.

A procedure that was once top secret is now being heavily publicized. Operations are not just reserved for the rich and famous any more. So what's changed?

"The real difference as opposed to when I first started in the practice, there's a number of different financing programs, so it's not such a large sum of money," said Dr. Franklin Rose of Utopia Plastic Surgery and Medspa.

And Dr. Rose said all the added media attention has also helped it become more acceptable.

Not such a surprise here in H-Town, the original Silicone City, where the first breast implants were invented.

"There are more breast implants done per capita than any other place in the world, including LA," he said.

Dr. Rose said the only problem with it's growing popularity - it's seen and talked about so often some may start to trivialize the procedure.

He said it is still risky surgery and potential patients still need to make sure to do their research and choose a doctor who is certified.

Suzi Hanks will get lipo Thursday morning, live on 107.5 the Eagle. Channel 39 will also be there and will have more Thursday night at 9.