"Cause he didn't want it to stop. He wanted it to go on, and it's going. And this is my Christmas present," said National City resident Sharlene King.
Sharlene is the wife of "National City's Santa," Frank King. They started handing out toys to neighborhood kids 40-years ago, and it always brought them joy, she said.
"He was always in his glory with this going on in Christmas. He loved Christmas, and he just loved doing this," said King.
But a year ago, just days before Christmas, Frank lost his battle with cancer. There were questions on who would step up to give gifts to the kids. That's where King's kids, Sharlene, and a motorcycle group that Frank belonged to, called the Boozefighters stepped in.
"Just to see the faces of the kids, they're so happy. These people in line have no toys, have no Christmas, and this is it for them," said James Gooden, son of Frank King.
Since early Thursday morning, hundreds of families lined up along East 3rd Street, and around the block for a wristband that marks "bike" or "toy."
"We don't have money for them for Christmas, so it's good coming over here. It's a good place for the kids to have their toys," said National City resident Griselda Chavez.
The families will come back around 7 a.m. Christmas morning in the order they received their wristbands for a chance to either get a bike or a toy. Helpers will help distribute the toys, and in essence, keep the National City Santa's memory alive.
"He's looking down. He's here right now saying thank you son," said Gooden.
Because of tough economic times, the King family said they didn't receive as many donated bikes as in previous years. But they said, they are hopeful every kid will come out with a toy.