Irving—Video games, live music and putt-putt, this is not your dad's Byron Nelson. "We are trying to get not just the golf fan, we want young adults and families," said Tournament Chairman Charley Spradley.
This year, the HP Byron Nelson Championship is struggling with ticket sales and corporate sponsorships. "The economy has hurt everyone this year," said Spradley.
Organizers are counting on a new marketing effort to draw crowds. Along with a kids electronic play area and jump-arounds, families can find online ticket deals and evening concerts.
Still the reason for most people to be here is the golf. "You would like to see Tiger and Phil," said Brandon Frame. Phil Mickelson, the world's second ranked player, had planned on competing in the Byron, but dropped out after learning his wife Amy was diagnosed with breast cancer. Kevin Kelly said, "people who love golf will still come out, but it's still lacking that star power."
The money raised from the tournament goes to the Salesmanship Club youth and family centers.