Heather Watson is a self-admitted 'picky person,' especially when it comes to her health. After a number of bad office visits…

"You walk in and you feel like you're a number instead of a person," said Watson.

…She turned to her social network for advice.

"Nobody limits themselves on what they say on Facebook and Twitter or anything like that. So, you will actually get a free opinion," said Watson.

She decided on Dr. Lisa Gardner, a Fort Worth doctor who takes time out for Facebook.

"She will actually take the time to respond to you and that means a lot because that means that she cares about her patients," said Watson.

Watson's part of a growing trend.  According to a report by consulting firm PwC, more than two-fifths of people say social media influenced which doctor or hospital they chose.

"That's where people are going. That's where they can share information. That's where they can communicate," said Tim Hanners, Senior Vice President of Cook Children's Health Care System.

Cook Children's keeps its audience engaged with current health news and tips. Hanners says the Facebook page often becomes a support system for families facing scary surgeries.

"We encourage those social media circles amongst our parents and families so that they can support one another," said Hanners.

And it isn't just the big hospitals. Social media engagement is pervasive in the medical field. PhysAssist scribes are focused on streamlining your doctors visit by dealing with all the paperwork.

"Our scribes are taking care of those non-medical functions," said Alex Geesbreght, PhysAssist president.

They're also focused on using Facebook and Twitter.

"It's interactive, not just among our scribes and our employees, but between ourselves and our clients," said Geesbreght.

Down the line, their better communication should mean a better experience for patients.

But, a word of advice from Geesbreght: use social media as a starting point, as advice, not as a diagnosis.

"Obviously, if you get into a situation that is personal or you have an actual medical condition, then you need to go see your physician. We are not trying to use social media for that purpose, but really for education," said Geesbreght.