Laura Hall, a Dallas social media wiz, earned $100,000 by tweeting and believing in American history. Levi Strauss sponsored an on-line treasure hunt that encouraged people to travel across America.
The denim company called the ad campaign, GoForth. Participants were given clues online, which looked like scrolls. The clues led them to the poems and books of late Walt Whitman.
Hall's virtual scavenger hunt started October 13 from her computer in Dallas and ended Sunday in Utah.
Participants followed clues on-line via web cam or had the option to meet in designated cities to discover physical clues. It all began in New York, with twelve stops along the way.
In the end there were 100 finalists who were able to piece together the clues for a chance at the final puzzle, called a cipher. Hall decoded the clues first and was the only person given the opportunity to dig up the $100,000. "It has been exhilarating.
The experience itself with the game and the community isn't something that can't be replicated," Hall said.
Despite the big win, Hall will still work for Forte Public Relations and plans on using the prize money how Levi intended: discovering America.
Social Media Expert Wins $100,000 With Online Treasure Hunt
24-year old Dallas woman wins $100,000 from Levi Strauss
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