DALLAS, TEXAS—It's the biggest news to hit children's fashion since Huggies announced the Little Movers Jean Diapers. Gucci is launching a fashion line for children under 10.
Gucci Children's Wear will consist of two parts. One part, for children younger than 2, the other, for ages 2-8.
The collection will debut on June 24 in Florence, Italy. The fashions will consist Spring and Summer wear for 2011 and the clothing will be available at 40 Gucci retail locations worldwide.
And to help the not-yet literate recognize the brand, each clothing item will be marked with a new emblem: a golden teddy bear above the trademark GUCCI signature.
Look out Suri Cruise, as this line is sure to breed new, fierce competition.