IRVING, TX—For the third time, an American Idol performer will headline the Dallas Cowboys halftime show on Thanksgiving day. Grammy nominated group, Daughtry, will take the stage in front of a national television audience at halftime of the game against the Oakland Raiders on November 26th.
"We're just honored to be here and it's a great opportunity for us to be involved in such an amazing cause and we're honored to be a part of it," said Chris Daughtry during a morning news conference at the Dallas Cowboys headquarters.
Cowboys owner Jerry Jones welcomed the band to Valley Ranch by saying "We're excited because our audience may be the best we've ever had, with you guys involved, maybe that's the icing on the cake."
This will be the 13th year that the Salvation Army has used the halftime show at the Dallas Cowboys game to kick off its annual Red Kettle Campaign which raises money for people over the holidays. During the last 12 years the Red Kettle Campaign has raised more than $1 billion with halftime shows starring the Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny's Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire.
Cowboys owner Jerry Jones thinks despite the economy, this could be one of the more lucrative years for giving to the Red Kettle Campaign simply because more eyes could be tuned to the halftime show.
"This year we're fortunate. Viewership in the NFL has never been greater and we had almost 28 million people watch the game against the Falcons last weekend," Jones said. "It was the highest viewed sporting event since the Super Bowl and we every reason to expect great viewership this year. Couple that with the celebrity of the entertainers over the years, that's why this works."
The Red Kettle Campaign collected $130 million last year and plans are to equal or surpass it. Part of the effort will be to canvas the national morning television news programs on Thanksgiving day to not only preview the show, but to raise awareness that the Red Kettle Drive starts on that day. "We get to spend some time the day of the game, going on to morning shows all over the country, to take to the people who watch those shows and the game, an estimated 70-80 million different Americans, the message of how important it is to support the Salvation Army, such a great organization," Jones said.
Another addition to the Red Kettle Campaign will be the addition of a special application for iphone users that will ring the sound of the Salvation Army bell when shaking the phone.
"We're looking for any way we can to connect with emerging generations," said Salvation Army Major George Hood. "We can use these things to serve more people and that's the ultimate goal."
This will be the first Thanksgiving day show at the new Cowboys Stadium which makes this years event even more anticipated for Jerry Jones. "You know the pride we have in our stadium. Throughout the design, when we made decisions, we saw the Thanksgiving day show and said how will this look on Thanksgiving day? When Charlotte (Anderson) is done designing that show it will be a wow factor of wow factors."