A health campaign that draws attention to childhood obesity has gained national attention – and national criticism.
The Children's Stop Childhood Obesity campaign by Children’s Healthcare of Atlanta (CHOA), a leading pediatric health center, is aimed at raising awareness and improving the health of overweight children, the Atlanta Journal-Constitution reported.
The campaign includes a series of television spots featuring children asking their parents a simple question, such as, “Why am I fat?”
The ads are broadcast on television, posted on billboards, and in bus shelters throughout Atlanta.
According to statistics from the CHOA, Georgia has the second-highest childhood obesity rate in the country.
The CHOA’s Facebook site has received several comments about the campaign. Some comments are positive, describing them as “gutsy and important.”
One calls the ads horrific and shameful. Another worries they'll make overweight kids feel even worse.
According to Center for Disease Control (CDC) statistics, the number of obese kids in our country has tripled in the past 30 years, and one-third of children are overweight or obese.
Children who are obese are 70 percent more likely to develop heart disease and other life-threatening illnesses.
Below are a few of the spots.
Stop Childhood Obesity: Tina
Stop Childhood Obesity: Tamika
She's only 14
Stop Childhood Obesity: Bobby
For more information, visit the Childhood Obesity Prevention Coalition.