In the stark, black-and-white ad, a solemn Woods looks directly into the camera without speaking while a recording of his late father is heard, speaking about taking responsibility.
"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?" the elder Woods is heard saying while his son looks solemnly into the camera.
"Did you learn anything?" Earl Woods says.
Woods is returning to golf after a leave that followed revelations of infidelities and a stint in rehab. The ad marks the first TV ad for Woods, who had been the face of many companies, since his problems surfaced in late November.
Nike Inc. is one of the few sponsors to stand by Woods during his troubles. Woods is the face of the company's golf line and will be using its products when he plays in Augusta, Ga. on Thursday.
The ad also plays off Woods' prodigy aura by using his father, who is partly credited with Woods' early success.
Woods has repeatedly said since re-emerging into public life that he strayed from the values instilled in him by his parents.
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