DETROIT (AP)—The public gets its first look at the auto industry's latest products and peeks at future concepts at the 2010 North American International Auto Show today.
The doors to downtown Detroit's Cobo Center open today after nearly a week of special access for the media, industry insiders and others.
About 700 vehicles are on display, including nearly 40 making their North American or global debuts.
After a bruising 2009, the auto industry hopes some of its offerings will please an ever-more demanding and diverse customer base.
Organizers expect to draw more people than last year's show, which attracted about 650,000.
It runs through Jan. 24. Tickets are $12 for adults, and $6 for people 65 and older or children between 7 and 12.