Marshall Field's: 1868
The Marshall Field's name, as identified with Chicago as its lakefront and its skyline, is being erased in favor of a Manhattan moniker--Macy's. This move kills off a 153-year-old brand that survived the Chicago Fire but now succumbs to bottom-line concerns of its new owner, Cincinnati-based Federated Department Stores Inc.
A trip through Field's past:
Field's & Leiter's "Marble Palace" in 1868. (File photo /September 23, 2005)
When Federated Department Stores Inc.
announced Tuesday that it would change the name of Marshall Field
's stores to Macy's
, more than 1,500 people e-mailed the chicagotribune.com message board. Here are some of their comments:
It's hard to fathom why Federated would throw away a name with such Chicago recognition for one with none, except for a parade.
Yet a further example of the great homogenization of our culture. Making everyplace look like everyplace else. I hope Macy's takes it on the chin for this one.
I plan to shop at Macy's as much as I shopped at Field's.
I actually work for Federated and it's a great place to work, so please treat it with respect.
With bone-headed decisions like this, is it any wonder that Wal-Mart
is killing them all off?
Marshall Field said: "Give the lady what she wants." This lady wants Field's, not Macy's
I've been to Macy's in New York. I like it. I look forward to them coming here.
If you don't like the name change, then don't go there. It's that simple. Macy's is here to stay, so get used to it.
I hate to see another bit of Chicago's history taken away. Advice to Macy's ... don't expect Field's shopper loyalty.
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