Although Kroger stopped doubling coupons in the Mid-Atlantic region, the grocery chain has begun offering high-value digital coupons through its website, including coupons for free items.

To access the coupons, shoppers must sign up for a shopper’s loyalty card and register the card online. Shoppers can then load the digital coupons onto their loyalty card, and the discounts will be taken automatically at the register.

On Friday, July 5, shoppers can download a digital coupon for a free Orville Pop Crunch directly to your Plus Card! Coupon offer is redeemable through July 20, 2013. Find the coupon, and others, here

A new free offer is available every Friday.

Digital coupons are not new for Kroger, but the high-dollar values and freebies are a new addition. In recent weeks, shoppers could get free chips and salsa, among other previously rare discounts.