Where's the Beef?

One of the most annoying '80s catchphrases began life as a line in an ad for the Wendy's fast food chain, which showed a diminutive old lady (played by the late Clara Peller) at a (fictitious) rival burger joint squinting at her hamburger bun. Throughout the campaign, she would repeat the same phrase:  "Where’s the beef?" Walter Mondale cemented it in the pop culture pantheon when he appropriated it to admonish rival Gary Hart in the 1984 Democratic primary.
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( Wendy's )

One of the most annoying '80s catchphrases began life as a line in an ad for the Wendy's fast food chain, which showed a diminutive old lady (played by the late Clara Peller) at a (fictitious) rival burger joint squinting at her hamburger bun. Throughout the campaign, she would repeat the same phrase: "Where’s the beef?" Walter Mondale cemented it in the pop culture pantheon when he appropriated it to admonish rival Gary Hart in the 1984 Democratic primary.

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