UNDERRATED: The fall of Netflix

Seems like only yesterday that everyone danced on <a class="taxInlineTagLink" id="ORCRP002040" title="Blockbuster" href="/topic/economy-business-finance/blockbuster-ORCRP002040.topic">Blockbuster</a>'s grave while hugging red DVD envelopes to their chests, and now this once-beloved rental service is in a tailspin. A little schadenfreude comes naturally in watching a giant fall after colossally misjudging its audience, though it's a little sad to consider what might've been. If there's any bright side it's that another, smarter company now has an opening to do this right.
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( Robert Sullivan, AFP / Getty Images )

Seems like only yesterday that everyone danced on Blockbuster's grave while hugging red DVD envelopes to their chests, and now this once-beloved rental service is in a tailspin. A little schadenfreude comes naturally in watching a giant fall after colossally misjudging its audience, though it's a little sad to consider what might've been. If there's any bright side it's that another, smarter company now has an opening to do this right.

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