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The Baltimore Sun

OVERRATED: South by Southwest

Remember when this marathon musical smorgasbord and meet-up was about new artists as opposed to career-relaunching concerts and high-profile branding opportunities? Like the musical equivalent of Sundance in Utah, SXSW has become a big-money shadow of its former self. But don't worry, all you lucky insiders who caught uber-exclusive shows with Green Day, Justin Timberlake and Prince -- we're still impressed. John Sciulli / Getty Images for Samsung