Porsche No. 1 at the 2008 Pebble Beach Concourse d'Elegance.

The 001 is recognizably a Porsche, not just in details like the hood-mounted fuel filler and the big tach in the dash, but in the broad, transcendent gestalt of the thing. It feels like a Porsche. -- Dan Neil Read the full story: Brand DNA and the prototypical Porsche
Axel Koester
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