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In theaters July 10. Check it out.

Committed to making sure "Bruno" gets as much advance publicity as possible, Sacha Baron Cohen hit the red carpet in a full leopard-print ensemble: T-shirt, underwear briefs and jaunty hat. Flirting with MTV correspondent Sway, Bruno enthused, "I love black guys. I'm a chocoholic."

Jason Merritt / Getty Images
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