Gucci by Gucci Pour Homme
1.7 ounces $55 at www.gucci.com.
The face: American actor James Franco
The bottle: Round, smoked gray glass flacon with topped with a decorative silver horse bit
The top notes: Cypress, violet and bergamot
The pitch: "Combin[ing] classic masculine appeal with cool, contemporary elegance."
The reality: A heavier scent with a hint of leather that's slightly familiar, as if this horse has been around the track before.