Jesse James

For a guy who's set himself on fire, flown shotgun in an F-16 fighter jet and crashed a monster truck into a house on his Spike TV show, "Jesse James Is a Dead Man," and grew a homemade TV show into a cultural phenomenon, a motorcycle shop into an empire and his marriage to Sandra Bullock into a Hollywood tale come true, that’s saying something. Read article on Brand X: Jesse James goes green -- oops, make that fast
Spencer Weiner / Los Angeles Times
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