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Lessons in self-hype

NellyThe Hills (tv program)Heidi Montag
Lessons in self-hype If there’s anything MTV excels at, it’s turning its own shows into commercials for its other television shows. Evidence? The Video Music Awards, which celebrate the handful of artists who still get videos aired on the network. And “TRL” itself provided some inspired... Vince Bucci / Getty Images
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