Lessons in self-hype If theres anything MTV excels at, its turning its own shows into commercials for its other television shows. Evidence? The Video Music Awards, which celebrate the handful of artists who still get videos aired on the network. And TRL itself provided some inspired moments of self-promotion, as when The Hills' Heidi Montag stopped by for a little freestyle rapping with Nelly earlier this year. Her flow was choppy (Nelly gave her an A for effort), but she still managed to reference her designer clothing line, and she even provided a clip from that nights episode of The Hills. She's hardly the only one.
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