Lessons in self-hype

<b>Lessons in self-hype</b><br>
<br>
If there’s anything MTV excels at, it’s turning its own shows into commercials for its other television shows. Evidence? The Video Music Awards, which celebrate the handful of artists who still get videos aired on the network. And “TRL” itself provided some inspired moments of self-promotion, as when “ <a class="taxInlineTagLink" id="ENTTV00000043" title="The Hills (tv program)" href="/topic/entertainment/television/the-hills-%28tv-program%29-ENTTV00000043.topic">The Hills' </a>” <a class="taxInlineTagLink" id="PECLB005321" title="Heidi Montag" href="/topic/entertainment/heidi-montag-PECLB005321.topic">Heidi Montag</a> stopped by for a little freestyle rapping with <a class="taxInlineTagLink" id="PECLB003290" title="Nelly" href="/topic/entertainment/music/nelly-PECLB003290.topic">Nelly</a> earlier this year. Her flow was choppy (Nelly gave her an “A for effort”), but she still managed to reference her designer clothing line, and she even provided a clip from that night’s episode of “The Hills.” She's hardly the only one.
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( Vince Bucci / Getty Images )

Lessons in self-hype

If there’s anything MTV excels at, it’s turning its own shows into commercials for its other television shows. Evidence? The Video Music Awards, which celebrate the handful of artists who still get videos aired on the network. And “TRL” itself provided some inspired moments of self-promotion, as when “ The Hills' ” Heidi Montag stopped by for a little freestyle rapping with Nelly earlier this year. Her flow was choppy (Nelly gave her an “A for effort”), but she still managed to reference her designer clothing line, and she even provided a clip from that night’s episode of “The Hills.” She's hardly the only one.

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