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The phone rings and rings and rings this time of year at Gourmet Mushroom Products of Sebastapol, Calif. Owner James Malachowski’s kits allow customers to grow their own earthy morels, pom poms and shiitakes. Drill holes in a backyard log, insert Malachowski’s mushroom plugs, and in six months to a year you’ll have your first harvest. For more instant gratification, buy one of five types of indoor logs and within two weeks you’ll see edible results. Prices start at $16.95. (800) 789-9121, www.gmushrooms.com.