Patricia King Hanson, executive editor and project director, AFI Catalog of Feature Films
"The Great Gatsby" (1974): Although perhaps not appealing in an everyday wardrobe, the "Gatsby look" was splashed in all of the magazines in 1974 when the film came out. It was also not long after that Ralph Lauren started to become a household name and that Eastern, American, classic rich look became popular. So the film really set a tone, but it also portrayed the kind of casual clothing, both for men and women, that was to become enormously popular. [Pictured here.]
"Annie Hall" (1977 ): This is probably the most influential film ever made in terms of fashion and personal style. Almost every woman who saw it wanted to dress like Diane Keaton and emulate her style. Very much a 1970s look. Even women who never saw the movie were influenced by the menswear thrown-together look -- even if they didn't think they were. And it's still a good look.
"American Gigolo" (1980): The Armani suits Richard Gere wore set the standard for that sophisticated, less structured look. Probably a rare case in which the clothing was much more influential than the movie.
"The Thomas Crown Affair" (1968): When this movie came out, everyone was dressing down and the recent Summer of Love hippie/flower child look was pervasive. Then, suddenly, Faye Dunaway and Steve McQueen were dressed to the nines and looked gorgeous. A great example of a film in which both the men's and the women's clothing were influential. In this case, even the cars, the house, the glider, all portrayed a kind of lifestyle that was different from what most people experienced.
"Dr. Zhivago" (1965): This is another example of a film in which the whole style package -- the art direction, music and cinematography -- created a look that almost took on a life of its own. We didn't really wear Zhivago clothing on the street, but that long, lean, Russian-winter look has held on in our memories. We didn't talk much about makeup, but the straight blond hair, natural makeup and those pale, almost white lipsticked lips were incredibly popular at the time.
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