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The Baltimore Sun

IKEA

Retailer IKEA, founded in Sweden in 1943, is known for affordable home furnishings and an abundance of Allen wrenches. In 2008, the company solicited 20 couples to participate in a special “Mamma Mia!”-themed group wedding and commitment ceremony, on its dime. The "IKEA 'I Do, I Do, I Do, I Do, I Do' Want to Get Married at the Mamma Mia! Wedding Event" was a joint effort with Universal Pictures. Entrants had to tell, in 250 words or less, why they should be selected -- and winners had to bring their own marriage license. The ceremony took place on July 17, 2008, at the Burbank store, with a reception that included ABBA tunes and Swedish meatballs. We happen to know personally that at least one couple married at the event is still living happily ever after. David Pierson / Los Angeles Times]
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