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The show: CMTs Gone Country, where celebrities from all walks compete to be a country music singer.
The cast: Bobby Brown, Maureen McCormick, Diana DeGarmo, Julio Iglesias Jr., Sisqo, Dee Snider, Carnie Wilson.
The prize: The winner gets to record a country single produced by John Rich.
Sample challenge: Turns out, country singing is not just about singing (on reality TV) -- it involves a total cowboy transformation. So Gretchen Wilson puts the contestants to work on her ranch, cleaning stalls, corralling yearlings and feeding horses.
Did it work? Most definitely. Not only did the show air across CMT, VH1 and TV Land, it spun off the upcoming Outsiders Inn. However, we have yet to hear winner Julio Iglesias single anywhere.