'Alvin and the Chipmunks'

<b>The people speak:</b> $361 million worldwide<br>
<br>
<b>The critics speak:</b> Roger Ebert of the Chicago Sun-Times writes: "I was also grateful that Alvin wears a red sweater with a big 'A' on it as an aid to identification, since otherwise all the chipmunks seem to be identical, like Mutant Turtles or Spice Girls." Rotten Tomatoes ranking: 26%.<br>
<br>
<b>Lesson learned:</b> While the blue-hairs and prudes can yammer all they want about the sullying of the Chipmunks' artistic integrity, kids (and savvy studio filmmakers) realize that nothing matters but what's hot NOW, Hence, the marketing of Alvin, Simon and Theodore as 'the original entourage'. When it comes to films inspired by marketing gimmicks, like the Chipmunks and Transformers, there is no such thing as intergrity. Just roll with it.
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( Rhythm & Hues / Twentieth Century Fox )

The people speak: $361 million worldwide

The critics speak: Roger Ebert of the Chicago Sun-Times writes: "I was also grateful that Alvin wears a red sweater with a big 'A' on it as an aid to identification, since otherwise all the chipmunks seem to be identical, like Mutant Turtles or Spice Girls." Rotten Tomatoes ranking: 26%.

Lesson learned: While the blue-hairs and prudes can yammer all they want about the sullying of the Chipmunks' artistic integrity, kids (and savvy studio filmmakers) realize that nothing matters but what's hot NOW, Hence, the marketing of Alvin, Simon and Theodore as 'the original entourage'. When it comes to films inspired by marketing gimmicks, like the Chipmunks and Transformers, there is no such thing as intergrity. Just roll with it.

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