A New York man is being sued for trademark infringement after he towed a 25-foot-long fake missile around Manhattan with the words "Viva Viagra" printed in blue on its sides.
An attorney for Viagra-maker Pfizer Inc. says that the man's use of the company's logo could confuse consumers into thinking the rocket was an actual advertisement for the drug used to treat male impotence.
But 48-year-old Arye Sachs of West Babylon says no one would be deterred from buying the blue pills because of he what he did. He says he knows because he's a "customer."
Sachs hauled the missile on a trailer hitched to his car through Manhattan, where he parked it in front of the Trump Tower on Sept. 8. He also drove it past Pfizer's headquarters.